A finished website, not a box of parts.
Most builders hand you an empty canvas and a monthly bill. Xusmo hands you a working site — written, designed, hosted, indexed and capturing enquiries — and then lets you change anything in it.
Build
Describe the business. Get the site.
No templates to fill in and no blank canvas to stare at — the first thing you see is a finished site you can argue with.
A five-minute interview
A short conversation about what you do, who you serve and where you are. It reads like talking to a designer, not filling in a form — and it is the only setup step.
Design that fits the trade
A law firm and a bakery should not come out looking the same. Layout, type and colour are chosen per industry from a curated set of design systems, not sampled at random.
Copy written for your business
Every headline, service description and call to action is written from your answers. Not placeholder text with your name pasted over it.
Images that match
Photography is selected — or generated — to suit the industry and the palette. Upload your own at any point and they take precedence.
Get found
Search-ready the day it goes live
The technical SEO that agencies bill for as a separate line item is applied while the site is being built.
SEO built in, not bolted on
Title tags, meta descriptions, a sane heading hierarchy, schema markup and a sitemap — generated per page, in your language, from the content that is actually there.
Multilingual and right-to-left
Pages can ship in more than one language, each at its own URL with the correct hreflang. Arabic and Hebrew render right-to-left properly, not as mirrored English.
Fast by construction
Images are resized and served in modern formats, and pages ship the CSS they need. Speed is a ranking factor and a bounce factor; it is not something to fix later.
Right on every screen
Layouts are built mobile-first, so the phone view is the designed one rather than the desktop squeezed down.
Run it
Hosted, backed up and watched
A website is not a delivery — it is something that has to keep working on a Sunday. That part is included.
Hosting and SSL included
Your site goes live on our infrastructure with a certificate that renews itself. Point a domain you already own, or register one here.
Automatic backups
Taken on a schedule and restorable. The one that matters is the restore, which is why it is tested rather than assumed.
Security and updates
Core and plugin updates are applied and checked against known vulnerabilities, so an unpatched plugin does not quietly become someone else's server.
Edit by asking
Change the hero, rewrite a section, add a page — describe it and it happens. The full editor is still there when you want to do it by hand.
Sell
Turn visits into work
A site that looks good and captures nothing is a brochure. These are the parts that produce a lead.
Forms and enquiries
Contact and quote forms are wired on day one, with submissions stored and emailed. Nothing to configure before the first enquiry arrives.
Bookings and payments
Take appointments or sell online when the business needs it, without rebuilding the site around a new plugin.
Keep
It is your site, in the ordinary sense
The part most builders leave until you try to leave. Worth reading before you commit to anyone, including us.
Real WordPress underneath
Not a proprietary page format that only renders inside one company's viewer. It is the CMS four in ten websites already run on, with a normal admin you can log into.
Export and go
Take the site elsewhere and it keeps working, because any WordPress host can run it. Leaving is a migration, not a rebuild — that is the whole point of building it this way.
What it does not do
Worth knowing before you start, rather than after. If your project is one of these, say so in the interview and we will tell you honestly.
- Large custom web applications — a booking engine with its own business rules, a member portal with complex permissions — are past what this builds.
- The AI writes strong first-draft copy. For a brand with an established voice, expect to edit it; that is what the editor is for.
- Migrating an existing site brings the content across, not the exact design of the old one.
The fastest way to judge it is to build one.
Answer five questions and look at the result. There is nothing to pay until you decide to keep it.